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Your New Advertising Campaign Is About to Launch! But Will it Pass Muster with IDFPR?
Posted on: 7/29/2019

billboard with doc and heartbeat Illinois law allows physician advertising – but not without some limits to ad content.

For example, it's ok to advertise your name and title, along with your specialty, office hours, address and telephone number. You may also advertise professional services that you are licensed to render.

What can't you include in your ad?

Some examples include enticing the public through claims of your superior quality of care, or fee comparisons with other physicians.

The Illinois Department of Financial and Professional Regulation (IDFPR) closely monitors physician advertising for compliance. 

Avoid financial penalties or discipline – learn more with ISMS’ medical legal guideline on Advertising.* 

Questions? ISMS members may contact the ISMS Legal Department with questions at 800-782-4767 ext. 6485 or send an email

This ISMS medical legal guideline is a member benefit and is password protected.

If you need to request a username and password, contact online support at 888-476-7776 or onlinehelp@isms.org  between 8:30 a.m. and 4:45 p.m. After-hours requests are answered promptly the next business day. You may also register online  or retrieve your username or password.

*This guideline is for educational purposes only. 

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